Straight advertising? Naw! It doesn't work. Advertising has lost it's credibility and, what's worse, the ads are packed full of clichés that don't work. People are sick of the clichés: "Must See" (why?), "Hurry--this one won't last" (yes it will), "Price Reduced" (for a reason), "Too Many Amenities To List" (oh really?), "42 inch cabinets and granite countertops" (good grief!), "Price Reduced" (you just cost the seller big bucks!).
Three minute video ads with jumpin music, sharp editing, great captions and some voice dubbing is the future of real estate advertising. The old 'fisheye' lens makes me motion sick. Property tours don't show any more than a bunch of still pics.
Three minute video ads are the wave of the future and this isn't a fad. It is infusion marketing that reaches all the senses of the viewer including the sense of "INTEREST".
Three minute video ads that will sell your property.
Are you a buyer who lives out of state? Want to get a better look at interesting properties? You can actually get DVD's of whatever interests you.
Check out XCELMARKETING.NET also for other marketing ideas.
Thursday, May 8, 2008
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